How Jamify uses mani
UGC-style ads for a music learning platform
150+ ad variants generated in 3 months
UGC-style ads drove 46% lower CPA than polished brand ads
3 viral TikToks (100K+ views) from mani-scripted concepts
App install rate increased 2.8x after switching to mani scripts
Content production cost reduced by 70%
The problem
Jamify teaches music through an interactive app. The marketing challenge: demonstrating an abstract benefit (learning music) through concrete, thumb-stopping ad creative. UGC-style content that shows real people learning instruments outperforms polished product demos 3-5x.
The approach
Mani generates UGC-style ad scripts and visual direction specifically for the music education vertical. The Brand DNA captures Jamify's playful-yet-educational tone. Each generation produces scripts for 15-30 second TikTok/Reels content with specific shot lists.
The workflow
Generate 10 UGC scripts per week. Record 3-5 using the scripts (team members or micro-creators). Edit with CapCut. Publish as organic and boost top performers as Spark Ads. The AI handles the creative direction; humans provide the performance.
Sample creative from Jamify
Sample #1
Sample #2
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Sample #6
"Running Jamify on mani changed the math. I went from spending hours on creative to spending minutes. The daily queue means I never start from zero."
Manuel Zamora, founder (operates Jamify as part of the Fair portfolio)
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