How Rivalize uses mani
B2B competitive intelligence ads that speak to founders
80+ B2B ad variants in 4 months
LinkedIn CTR improved 2.4x over previous agency creative
Demo request CPA reduced by 35%
Feature launch creative ships same-day (was 1 week with agency)
Consistent B2B tone maintained across 80+ variants
The problem
Rivalize is a competitive intelligence platform for SaaS founders. B2B advertising is notoriously hard: the audience is specific (founders, product managers), the purchase cycle is long, and the creative must demonstrate credibility without being boring.
The approach
Mani's audience extractor identified Rivalize's ICP: technical founders at Series A-C startups who evaluate competitive intelligence tools. The tone: authoritative but not corporate. Data-driven but not dry. The daily queue generates comparison-style and problem-solution ads specifically for this B2B register.
The workflow
Monday: review daily queue (5 variants). Approve comparison ads and problem-solution hooks. Wednesday: generate feature-launch creative for any new Rivalize capabilities. Friday: generate LinkedIn-specific thought leadership creative. Export to LinkedIn Ads Manager and Meta (retargeting).
Sample creative from Rivalize
Sample #1
Sample #2
Sample #3
Sample #4
Sample #5
Sample #6
"Running Rivalize on mani changed the math. I went from spending hours on creative to spending minutes. The daily queue means I never start from zero."
Manuel Zamora, founder (operates Rivalize as part of the Fair portfolio)
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