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Fair portfolio brand · same founder · honest performance data
Music / Wellness

How SongRise uses mani

Social + email creative for women empowerment through music

200+ social posts generated in 6 months

Email open rates increased 18% with mani-designed headers

Song release campaigns shipped in 30 minutes vs 3 hours

Consistent brand feel across Instagram, email, and Spotify promos

Community engagement up 2.1x

The problem

SongRise creates original songs for women's self-improvement. Marketing required promoting new song releases, building community, and driving streaming numbers. The visual creative needed to match the emotional warmth of the music without looking generic.

The approach

Mani's Brand DNA scanner identified SongRise's unique positioning: empowering, warm, musical, feminine without being stereotypical. The palette extraction pulled the brand's soft gold and deep violet tones accurately. Each song release gets its own brief that generates 5-8 promotional variants.

The workflow

Weekly batch: generate release-day creative (announcement post, story sequence, email header) on Monday. Mid-week: engagement content (lyric quotes, behind-the-scenes, listener testimonials). Weekend: community content. All from the daily queue with manual briefs for releases.

Sample creative from SongRise

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"Running SongRise on mani changed the math. I went from spending hours on creative to spending minutes. The daily queue means I never start from zero."

Manuel Zamora, founder (operates SongRise as part of the Fair portfolio)

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