How TIH (Today in History) uses mani
Daily history content for 365 days straight
365+ posts generated over 12 months
Content creation time reduced from 45 min to 15 min per day
Consistent visual identity across 365 posts
3.2x engagement increase after switching to mani-generated creative
Zero missed posting days in 12 months
The problem
TIH needed daily social content featuring historical events - a new post every single day, 365 days a year. Before mani, creating historically accurate, visually engaging content for each day's events took 45-60 minutes of research and design.
The approach
Connected TIH's website to mani. The Brand DNA scanner identified TIH's tone (educational but accessible), audience (history enthusiasts 25-55), and visual style (vintage-meets-modern editorial). The daily queue generates 3-5 history content variants every morning.
The workflow
Every morning: review the daily queue (5 minutes). Approve 1-2 variants that match the day's historical events. Edit any factual details. Publish to Instagram and Facebook. Total daily time: 10-15 minutes, down from 45-60.
Sample creative from TIH (Today in History)
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Sample #6
"Running TIH (Today in History) on mani changed the math. I went from spending hours on creative to spending minutes. The daily queue means I never start from zero."
Manuel Zamora, founder (operates TIH (Today in History) as part of the Fair portfolio)
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