Here are the most effective Campaign Studio prompts, organized by what you are trying to achieve. These are real prompts that our most active users rely on. Copy them directly or adapt them to your needs.
Hook improvements
- "Make the hook a question instead of a statement" (questions increase engagement by stopping the scroll)
- "Start with a number or statistic" (specificity builds credibility)
- "Use a before/after framing" (transformation hooks are the highest-converting format for results-based products)
- "Lead with the pain point, not the solution" (pain-first hooks create emotional resonance)
- "Add a 'did you know' angle" (educational hooks work well for awareness campaigns)
Urgency and scarcity
- "Add urgency without being pushy" (Mani adds time-sensitive language without exclamation marks or ALL CAPS)
- "Mention limited availability" (works best for limited-edition or seasonal products)
- "Add a time-sensitive element like 'this week only'" (deadline-driven urgency for promotional campaigns)
Social proof
- "Add a customer testimonial" (Mani generates a realistic testimonial matching your brand tone)
- "Mention the number of customers or units sold" (quantified social proof)
- "Include a star rating" (visual trust signal)
Platform optimization
- "Optimize this for TikTok: shorter, more casual, hook in the first word" (adapts the register and length)
- "Adapt for LinkedIn: professional register, longer format, data-focused" (professional audience adjustment)
- "Make this Instagram Story friendly: bold text, vertical emphasis, under 20 words" (ephemeral format)
Tone shifts
- "Make it sound like a founder talking to a friend, not a marketer writing copy" (founder-voiced content performs 2-3x better for DTC brands)
- "Less salesy, more educational" (information-first approach for top-of-funnel)
- "More conversational, less formal" (casual register for social-native audiences)
Pro tip
Be specific. "Make it better" produces vague results. "Change the CTA from 'Learn More' to 'Start Free' and shorten the headline to under 8 words" produces exactly what you want. The more precise your instruction, the more precise the edit.