The daily queue handles your baseline creative flow. But sometimes you need ads right now: a flash sale launching in 2 hours, a product launch, or a competitor's move you want to counter immediately. On-demand generation gives you instant creative without waiting for tomorrow's queue.
On-demand generation
Click "Generate now" on your dashboard. You will see two options:
- Quick generate: Mani picks the format, angle, and hook based on your Brand DNA and your recent approval history. You get 3-5 ads in about 60 seconds. This is the fastest path when you just need fresh creative without a specific brief.
- Guided generate: You specify the product to feature, the format (static, carousel, video storyboard), the target platform, the angle (educational, urgency, social proof, question hook), and optionally a specific message to include. You get 3-5 ads in about 60-90 seconds. Use guided generation when you have a specific campaign need.
Generation limits
On-demand generations count against your monthly limit, the same as queue generations:
- Free: 20 generations/month (includes queue + on-demand combined)
- Starter: 200/month
- Pro: Unlimited
- Studio: Unlimited per brand
You can check your remaining generations on the dashboard usage bar at any time.
When to use on-demand vs queue
Use the queue for your steady-state creative pipeline. It runs on autopilot and keeps your ad library fresh. Use on-demand for time-sensitive needs, specific campaigns, seasonal pushes (BFCM, back-to-school), or when you want to test a particular angle immediately. Many users rely on the queue for 80% of their creative and use on-demand for the remaining 20% when they need something specific or urgent.
Batch on-demand generation
For large campaigns, you can trigger multiple on-demand generations back-to-back. Each batch runs independently and appears in your queue as it completes. You can generate 20-30 ads in 10-15 minutes this way, then review and approve the best performers for your campaign. Combine this with variant generation on your top picks to build a deep creative library quickly.