What is Brand DNA?
The complete identity profile of a brand: visual style, tone of voice, color palette, target audience, product catalog, and keywords. In mani, Brand DNA is automatically extracted from your website URL and used to ground every generation.
In mani: Mani's 6 parallel extractors build your Brand DNA in 90 seconds from a URL scan.
What Brand DNA includes
A complete Brand DNA profile contains six dimensions: tone (primary and secondary voice register), audience (who your brand serves, specifically), palette (primary, secondary, accent, text, and background colors), products (what you sell, by name), keywords (10-25 brand-relevant terms), and visual style (minimalist, bold, editorial, etc.). Together, these six dimensions define everything an AI needs to generate on-brand content.
How extraction works
Mani runs six parallel extractors against your website HTML. The tone extractor reads your copy patterns. The audience extractor uses explicit signals ("built for teams"), domain keywords (sprint, agile = dev teams), and an LLM critic for validation. The palette extractor pulls colors from CSS. The products extractor identifies what you sell from navigation and content. The keywords extractor finds brand-relevant terms. The visual style extractor classifies your design language. All six run in parallel and complete in 60-90 seconds.
Why Brand DNA matters for ad quality
Most AI ad tools generate from a blank slate. You type a prompt, the AI generates something generic. Brand DNA changes this equation: every generation is constrained by your actual brand identity. The AI has creative freedom on the angle (which hook, which composition) but zero freedom on the brand (your colors, your tone, your products). This constraint-within-freedom architecture is what makes output look like YOUR brand made it.
Editing and maintaining your DNA
The scan is 80-90% accurate on the first pass. You correct the remaining 10-20% in 2-3 minutes. Review quarterly or whenever your brand positioning changes. The DNA persists across your account and grounds every generation. One scan, hundreds of on-brand ads.