Mani has four tiers designed for different stages and scales of ad creative needs. Here is how to pick the right one based on your situation.
Free ($0/month)
Best for: Evaluating Mani before committing any budget. You get 20 generations per month, 1 brand, and 1 competitor in Brand Radar. This is enough to run a full Brand DNA extraction, generate a week's worth of ads, review the quality, and decide if Mani fits your workflow. The Free tier is not time-limited. You can use it as long as you want.
Starter ($29/month)
Best for: Solo founders and small brands running $1K-$10K per month in ad spend. You get 200 generations per month, 3 brands, 5 competitors in Brand Radar, and the daily queue. At $0.15 per ad, this replaces the $50-100 per ad cost of freelance designers. If you are running ads on one or two platforms and need 20-40 fresh ads per week, Starter covers it.
Pro ($79/month)
Best for: Growing brands running $10K-$100K per month in ad spend. Unlimited generations, 5 brands, 15 competitors, Campaign Studio, priority generation queue, and Studio mode for multi-brand dashboard. The unlimited generations mean you never think about limits. Generate as many variants as you want, test aggressively, and let the ad platform pick the winners.
Studio ($299/month)
Best for: Agencies managing multiple client brands or large brands with multiple product lines. Unlimited everything, unlimited brands, team seats with role-based access, white-label exports (your logo on exports instead of Mani's), API access for programmatic generation, and dedicated support with a named account manager.
The decision framework
If you need fewer than 200 ads per month: Starter. If you find yourself hitting the Starter limit, managing 4+ brands, or wanting Campaign Studio: Pro. If you are an agency or need team access: Studio. Start with Free to evaluate, upgrade when the value is obvious. All upgrades are prorated, so you only pay the difference for the remainder of your billing period.