Mani works from one input: your website URL. Here is how to go from nothing to your first brand-matched ad in 90 seconds.
Step 1: Paste your URL
On the dashboard, paste your website URL into the Brand DNA scanner. Mani visits your site and extracts your brand identity automatically: colors, tone, audience, products, keywords, and visual style. You do not need to upload a brand guide, fill out a questionnaire, or configure anything manually. The URL is the only input required to get started.
Step 2: Watch the extraction
Six parallel extractors run simultaneously. You will see your brand colors, tagline, audience profile, and product catalog appear in real-time as each extractor completes. The full scan takes about 90 seconds. During this time, a progress indicator shows which extractors have finished and which are still running. Each extractor handles a different dimension of your brand identity independently.
Step 3: Review your Brand DNA
Once the scan completes, review your Brand DNA card. Check that the colors, tone descriptors, audience description, and product list look right. You can edit any field manually if the extraction missed something. Pay special attention to the audience description since it has the largest impact on ad copy quality. A specific audience like "DTC founders doing $1-10M revenue" produces much better ads than a generic description like "businesses."
Step 4: Generate your first ad
Click "Generate ads" to create your first batch. Mani uses your Brand DNA to generate 3-5 ad variations that match your brand identity. Each ad includes a headline, body copy, and CTA tailored to your brand voice. The generation process takes another 30-60 seconds depending on the format you selected.
Step 5: Approve or iterate
Review each ad. Approve the ones you like, request variants of promising ones, or regenerate with different angles. Every generation stays grounded in your Brand DNA so the output always looks and sounds like your brand. From here, you can export approved ads directly to Meta, TikTok, or download them for manual upload to any platform.