From Bestever. Without losing your assets.
Bestever is built for DTC brands that want performance-driven ad creative with a strong emphasis on predicting what will convert. It is a solid tool for brands that prioritize data-informed creative decisions. If you are looking for broader platform coverage, higher creative volume, faster brand setup, or a team-friendly approval workflow alongside your performance-driven approach, Mani offers a complementary set of strengths. Mani starts with your brand DNA, generates original ads across every major platform, and learns from your team's feedback to improve over time. This guide covers every step of moving your assets and workflow from Bestever to Mani so you can maintain your creative momentum without interruption.
| Capability | Bestever | Mani |
|---|---|---|
| Creative philosophy | Performance-prediction-first approach. Analyzes what is likely to convert before generating creative. Optimized for DTC brands running paid acquisition campaigns. | Brand-DNA-first approach. Extracts your full visual identity and generates original ads that are authentically on-brand. Optimizes through volume testing and team feedback rather than pre-publish prediction. |
| Brand setup | Manual configuration of brand elements. You set up colors, logos, product information, and target audience details through a structured onboarding flow. | Paste your website URL and your brand profile is built automatically in 30 seconds. Colors, fonts, tone of voice, and visual style are extracted from your live web presence. Refine from there rather than starting from blank inputs. |
| Platform coverage | Focused primarily on Meta and performance marketing channels. Strong in the DTC acquisition playbook where Meta ads drive the majority of spend. | Generates natively for Meta, TikTok, LinkedIn, Google Display, Pinterest, and more. One brief produces ads formatted for every platform you target, not just Meta. |
| Performance prediction | Deep performance prediction models analyze creative elements and predict conversion likelihood before you publish. Useful for prioritizing which creatives to test first. | Does not score ads before publish. Instead, Mani optimizes through volume: generate many variations, let your team pick the strongest, and the AI learns from approval patterns to improve future output. |
| Creative volume | Produces focused creative batches with performance analysis for each piece. Volume is moderate because each creative comes with detailed prediction data. | Built for high-volume generation. Produce dozens of on-brand variations from a single brief, then filter through team approval. The speed and volume enable broader testing than prediction-gated output. |
| Team approval | Review interface centered around performance data and creative analysis. Decisions are informed by prediction scores and element-level feedback. | Swipe-based mobile approval workflow. Team members review, approve, or reject ads from their phone in seconds. Quick decisions based on visual and copy quality, with volume enabling real-world testing. |
| DTC specialization | Purpose-built for DTC brands running paid acquisition. Features, templates, and analysis are optimized for the DTC growth playbook. | Serves DTC brands alongside agencies, SaaS companies, and other advertisers. Platform-agnostic approach means your ads work beyond the DTC acquisition channel. |
| Output uniqueness | Generates creative that follows patterns known to perform well in DTC. This can lead to output that looks similar to other DTC brands using the same tool and data. | Generates from your specific brand DNA, producing ads that are visually unique to your brand. No shared template library means your creative does not converge with other users' output. |
Log into your Bestever account and download your logo files, product images, and any saved brand assets. Note your brand color hex codes and any font preferences you configured. Export your best-performing ad creatives as PNG or JPG files. If Bestever provided performance analysis or creative insights, save those notes separately as they can inform your Mani briefs. Collect everything in a single folder for organized importing.
Sign up at Mani and paste your website URL during onboarding. Mani scans your site and extracts your brand colors, typography, tone of voice, and visual style automatically in about 30 seconds. Where Bestever requires manual brand configuration focused on DTC-specific inputs, Mani reads your entire web presence and builds a comprehensive brand profile. Review the extraction and adjust anything that needs fine-tuning.
Navigate to the Brand section in Mani and upload the logo files you exported from Bestever. Mani accepts PNG, SVG, and JPG formats. Upload all logo variations: full logo, icon mark, versions for light and dark backgrounds. Then upload your product photography. DTC brands live and die by product imagery, and Mani uses your actual product photos in every generated ad rather than falling back to stock imagery.
If you used lifestyle photography, user-generated content stills, or behind-the-scenes imagery in your Bestever ads, bring those into Mani's asset library too. Organize by collection: product shots, lifestyle, UGC, seasonal, and so on. The broader your image library, the more variety Mani can produce in your generated ads. This is especially important for DTC brands where visual diversity drives ad fatigue resistance.
Choose a campaign type and write a brief describing your goal, your target audience, and the key message. Mani generates multiple ad variations across every platform from a single brief. Where Bestever focused your output on Meta performance, Mani shows you what your campaign looks like on TikTok, LinkedIn, Google Display, and Pinterest alongside your Meta creatives. Results appear in under 90 seconds.
Share generated ads with your team through Mani's approval workflow. Where Bestever's review centered on performance predictions, Mani's review focuses on visual quality and brand alignment, with your team's approval patterns training the AI over time. Team members swipe through variations on mobile, approve the winners, and reject the rest. The volume approach lets you push more creative into real-world testing rather than relying solely on pre-publish prediction.
Download approved ads in the exact dimensions each platform requires, or push them directly to your connected ad accounts. Each creative is formatted natively for its target placement. For DTC brands expanding beyond Meta into TikTok or Google Display, this multi-platform native formatting is the key time saver. No more resizing and reformatting your Meta creatives for each additional channel.
Bestever stores your brand configuration, product data, and generated creatives in your account. Here is how to export each asset type and bring it into Mani:
Bestever has deeper performance prediction models. If you rely on pre-publish performance scoring, note that Mani's approach is different. Instead of predicting which creative will convert before it runs, Mani optimizes through volume and real-world testing: generate many variations, test broadly, and let actual results guide your next round. Here is where the differences matter most:
Many DTC brands start by using Mani alongside Bestever: Mani for high-volume multi-platform creative, Bestever for prediction-guided Meta campaigns. Over time, teams that prioritize creative volume and platform diversity tend to consolidate on Mani, while teams that rely heavily on pre-publish prediction keep Bestever in their stack.
For a detailed feature-by-feature breakdown, see our Mani vs Bestever comparison.
You can export Bestever ads as PNG or JPG files and upload them to Mani as style references. Mani cannot import Bestever's native project files or performance data, but it analyzes the visual patterns in your exported creatives and generates new ads that carry forward your proven creative direction. Your best-performing visual styles inform future Mani generations.
Bestever's performance scores are specific to their platform and do not transfer. Mani takes a different approach: instead of predicting performance, Mani enables you to generate enough creative volume to test broadly and let real results inform your decisions. Many teams find that testing 20 variations with real audiences produces better outcomes than running 5 variations that scored highest in prediction models.
No. Running both tools in parallel is a common approach during the transition, especially for DTC brands. Use Mani for multi-platform creative volume and keep Bestever for prediction-informed Meta campaigns. Monitor which approach drives better results for your specific products and audiences, then consolidate when you have enough data to decide.
Yes. Many DTC brands use Mani for its high-volume generation, multi-platform coverage, and strong brand consistency. While Mani is not DTC-exclusive like Bestever, it serves DTC use cases well: product-centric ads, lifestyle creative, promotional campaigns, and seasonal launches. The platform-agnostic approach is especially valuable for DTC brands expanding beyond Meta into TikTok, Pinterest, and Google Shopping.
Most teams complete the migration in under 10 minutes. Downloading assets from Bestever and uploading them to Mani is the longest step. Brand setup in Mani takes about 30 seconds due to automatic website scanning. If you have extensive product imagery or a large creative library, budget 15 to 20 minutes for a thorough transfer.
Mani generates ads based on your brand DNA, product imagery, and the brief you provide. If your brand is a DTC product company, the generated ads will naturally reflect that. Include product-focused messaging, benefit-driven copy, and promotional details in your brief, and Mani produces creative that fits the DTC playbook while maintaining your unique brand identity.
Yes, and this is one of the primary reasons DTC brands move from Bestever to Mani. Mani generates natively for Meta, TikTok, LinkedIn, Google Display, Pinterest, and more. One brief produces platform-optimized creative for every channel you advertise on, saving you from creating separate assets or reformatting Meta ads for other placements.
Mani handles product launches well. Upload your new product imagery, describe the launch in your brief (including key features, target audience, and promotional offer), and Mani generates a full suite of launch creative across every platform. The volume capability is especially useful for launches where you want to test multiple angles and messages simultaneously.
Pricing varies based on your usage. Mani's free tier includes 10 ads per month. Paid plans are based on creative volume and cover all platforms. For DTC brands that generate high volumes of ad creative across multiple platforms, Mani is often more cost-effective than running Bestever plus separate tools for non-Meta channels. Compare total tool cost rather than individual plan prices.
Nothing changes in your Bestever account. Migration to Mani is a copy process, not a transfer. Your Bestever brand data, generated creatives, performance analysis, and account settings all remain intact. You can continue using Bestever at any time, and Mani does not connect to or modify anything in your Bestever workspace.
Paste your website URL and Mani builds your brand profile in 30 seconds. Your first ad is 90 seconds away.
Switch from Bestever to Mani