From Figma. Without losing your assets.
Figma is the gold standard for UI design, prototyping, and design system management. Designers rely on it every day to craft pixel-perfect interfaces and hand off specifications to developers. But when your marketing team needs to produce 50 ad variations for a campaign launch, Figma's precision becomes a bottleneck. Every ad is a manual layout job. Every platform size is a separate frame. Every copy change requires a designer's time. Mani picks up where Figma leaves off, generating high-volume ad creative from your brand assets without requiring manual design work. This guide walks you through bringing your Figma brand assets into Mani and launching your first AI-generated campaign.
| Capability | Figma | Mani |
|---|---|---|
| Time to first ad | A skilled designer needs 20 to 45 minutes to build a single ad from scratch in Figma: setting up the frame, placing elements, writing copy, and exporting. Ad templates speed this up but still require manual customization each time. | Under 90 seconds. Enter a brief and Mani generates complete, platform-ready ads using your brand DNA. No frame setup, no manual element placement. |
| AI-native vs design tool | Figma AI features assist with layout suggestions and auto-layout, but the core workflow is still manual design. AI helps you design faster, not for you. | AI is the entire engine. You describe what you want, and Mani generates the complete creative. The human role shifts from designing to curating. |
| Native ad sizing | You create a separate frame for each platform size. Auto-layout helps with responsiveness, but adapting a design from Instagram Story to LinkedIn Banner still requires manual work per frame. | Generates natively for every platform from a single brief. Each format gets a purpose-built layout, not a resized version of the same design. |
| Brand consistency | Design tokens and shared libraries maintain consistency, but only when every team member uses the correct components. Consistency depends on design system discipline and component adoption. | Brand DNA is enforced automatically on every generated creative. Colors, fonts, logo placement, and tone are applied by the system, not by individual designers. |
| Mobile approval workflow | Figma's mobile app allows viewing and commenting, but the review experience is optimized for design feedback, not quick campaign approvals. | Swipe-based mobile approval designed for speed. Marketing managers review and approve ads in seconds without needing to understand design tools. |
| Output volume | Output scales linearly with designer hours. Producing 40 ad variations for A/B testing means a designer spends a full day or more in Figma. | Generate dozens of variations from one brief. Scale your ad output by adding briefs, not designer headcount. |
| Copy generation | Figma is a visual tool. All ad copy must be written separately and manually placed into text layers. Plugins can help, but copy is never generated from brand and audience data. | Copy is generated alongside the visual creative, grounded in your brand voice and target audience. Headlines, body text, and CTAs are written by AI that understands your brand. |
| Designer requirement | Figma requires a trained designer to produce quality output. Marketing managers and copywriters cannot create polished ads without design skills. | Anyone on the team can generate on-brand ads by writing a brief. No design training needed. Designers can focus on strategic work instead of repetitive ad production. |
Open your Figma brand library or design system file. Export your logo components as SVG and PNG at multiple sizes. Note your brand colors (hex codes) from your color styles. If you use custom fonts, locate the font files (OTF or TTF) on your system. Gather everything into a single folder. If your team uses design tokens, export the token JSON as well for reference.
Sign up at Mani and paste your website URL during onboarding. Mani scans your live site and extracts brand colors, typography, messaging tone, and visual patterns. This automated extraction often captures brand elements that are implemented in your CSS but not formally documented in your Figma design system. Review the extracted profile and verify it matches your Figma brand library.
Go to Mani's Brand section and upload the logo files you exported from Figma. Upload all variations: full logo, logomark, wordmark, dark background version, and light background version. Mani will select the appropriate version for each generated ad based on the background color and layout. SVG files are preferred because they scale without quality loss.
If you have product photos or lifestyle imagery stored in Figma as embedded assets, export them at high resolution (2x or 3x). Upload them to Mani's asset library. Mani uses your actual product photography in generated ads, creating authentic creative that features your real products rather than generic stock imagery.
Compare the colors Mani extracted from your website with the hex codes in your Figma design system. Add or adjust any colors that are missing. Upload your custom font files if Mani did not detect them from your website. This step ensures that every generated ad matches the exact specifications your design team has established in Figma.
Create a brief for an upcoming campaign. Describe the product, audience, and goal. Mani generates multiple ad variations across all your target platforms. Compare the output to your Figma ad templates. You will notice that Mani's generated ads use your brand assets correctly, apply your colors and fonts consistently, and produce layouts optimized for each platform, all without a designer touching a frame.
Invite your marketing team and set up the approval workflow. In Figma, designers owned the ad creation process. In Mani, marketers can generate ads directly, and designers review and approve the output. This frees your design team to focus on strategic brand work, product design, and design system development while marketing production scales independently.
Figma stores design assets as components and styles. Here is how to extract and transfer the key elements Mani needs to generate on-brand content:
Mani is not a vector design or prototyping tool. For UI/UX design and developer handoff, keep using Figma. Mani replaces the specific workflow of using Figma to manually produce marketing ad creative. Here is the clear boundary:
Most design teams use Figma for product design and brand system management while using Mani for high-volume marketing content production. The two tools complement each other naturally.
For more comparisons, see how Mani compares to Canva or browse our full comparison hub.
Mani does not import .fig files directly. Instead, you export your brand assets (logos as SVG/PNG, colors as hex codes, fonts as OTF/TTF) from Figma and upload them to Mani. This is a one-time setup that takes about 10 minutes. Once your brand assets are in Mani, you never need to re-export from Figma unless your brand identity changes significantly.
Yes, but their role shifts. Instead of spending hours producing ad variations in Figma, your designer can focus on strategic brand work, design system development, and product design. They still set the brand standards that Mani follows and review generated output for quality. Many teams find that Mani frees their best designers to do their best work.
If you upload the same colors, fonts, and logos from your Figma design system, yes. Mani applies your brand assets consistently across every generated creative. The layouts will not be identical to your Figma templates because Mani generates optimized layouts for each platform and brief, but the brand identity (colors, fonts, logo placement, visual tone) will be consistent.
Absolutely. That is one of the main benefits. In Figma, creating polished ads requires design skills and tool proficiency. In Mani, any team member can write a brief and generate on-brand ads. Marketing managers, copywriters, and campaign coordinators can all produce ad creative without design training. This removes the designer bottleneck from campaign launches.
Mani does not use Figma components directly. Instead, it generates layouts from scratch using your brand colors, fonts, logos, and product imagery. If you have specific layout patterns you want Mani to follow, export examples as PNG and upload them as style references. Mani will learn from these visual examples and apply similar composition principles to generated ads.
Your Figma ad templates remain available in Figma for any manual work your team needs. In Mani, you do not use templates because the AI generates unique layouts optimized for each brief and platform. Export your favorite Figma ad templates as images and upload them as style references in Mani. The AI will use them to understand your visual preferences and generate ads with a similar feel.
Mani tracks all generated content with timestamps and the briefs that created them. You can view your full generation history and re-generate from any previous brief. It is not the same as Figma's granular version history for design files, but for marketing content production, it provides a complete audit trail of what was created, when, and with what parameters.
You can export Mani-generated ads as PNG or JPG and import them into Figma for further editing. This works well for cases where you want to use a Mani-generated ad as a starting point and then make pixel-perfect adjustments. However, most teams find that Mani's output is ready to publish without additional design work.
Small teams often benefit the most. If your single designer spends half their time making ad variations in Figma, Mani gives them that time back for product design and strategic work. The free tier includes 10 ads per month, so you can evaluate whether Mani improves your team's output before committing to a paid plan. Many small teams report that Mani effectively doubles their design capacity.
Figma plugins like Adpiler and Banner Bakery help with batch exporting and banner creation, but the core design work is still manual. Mani handles the entire creative process: copy generation, visual layout, brand application, and multi-platform formatting. Plugins make Figma-based ad production faster. Mani replaces the manual production step entirely.
Free your designers from ad production. Let Mani handle the volume while your team handles the vision.
Switch from Figma to Mani