Enter your revenue, average order value, and target ROAS. Get a recommended monthly budget split by platform.
Mani generates ad creative, social posts, and email campaigns grounded in your brand DNA. Every dollar goes further when the creative converts.
Generate high-converting ads →Monthly revenue, average order value, and your target ROAS. Three inputs, no account needed.
Your recommended monthly ad budget is divided across platforms based on industry benchmarks.
See exactly how much to allocate to Meta, Google, TikTok, and other channels.
Most brands either overspend (burning cash on untested creative) or underspend (never reaching critical mass). The right budget hits the sweet spot - enough to learn what works, scaled to stay profitable.
A formula beats intuition. Know your ceiling before you launch a single campaign.
Putting 100% on one platform is a risk. Balanced allocation lets you find where your audience actually converts.
ROAS-based budgeting ensures every dollar you spend should come back multiplied. No more "hope marketing."
When you hit your ROAS target, you know exactly how much room you have to increase spend.
We divide your monthly revenue by your target ROAS to get your recommended budget. For example, if you make $50,000/month and want a 5x ROAS, we recommend $10,000/month in ad spend.
The 40/30/20/10 split (Meta, Google, TikTok, Other) reflects typical D2C allocation benchmarks. Most brands start here and adjust based on where their audience converts best.
No. Start with 50-60% of the recommendation and scale up as you validate what works. Overspending before you have winning creative is the fastest way to burn budget.
It depends on your margins. Most e-commerce brands target 3-5x ROAS. High-margin products (software, digital) can afford 2x. Low-margin products need 5x or higher to stay profitable.
This is a top-level allocation. As a general rule, put 70% toward prospecting (new customers) and 30% toward retargeting (warm audiences). Mani can help you build both.
Generate brand-grounded ads that convert. More ROAS from the same spend.
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