If you run multiple brands, manage client accounts, or operate a portfolio of products, you need each brand to have its own independent identity. This module covers setting up and managing multiple Brand DNA profiles, switching between them, and understanding the plan limits for multi-brand management.
Why each brand needs separate DNA
The most common mistake in multi-brand management is sharing elements between brands. A portfolio founder running a skincare brand and an activewear brand might think: "Both brands target women 25-40, so I can use one audience description." This is wrong. The skincare audience cares about ingredients, skin type compatibility, and clinical results. The activewear audience cares about performance, comfort, and style. Same demographics, completely different psychographics and messaging.
Brand DNA isolation ensures that each brand generates content grounded in its own identity. Brand A's tone never influences Brand B's output. Brand A's products never appear in Brand B's ads. This isolation is intentional. Each brand should feel uniquely itself. If a customer encounters both brands, they should not detect a shared origin. The brands are independent entities that happen to share an owner.
Plan limits for brands
Mani's plans support different numbers of active brands. Free: 1 brand. Starter ($29/month): 3 brands. Pro ($79/month): 5 brands. Studio ($299/month): Unlimited brands. Brand limits apply to active profiles. You can archive a brand to free up a slot without deleting its data. Archived brands retain their Brand DNA, generation history, and approved library. Reactivating an archived brand is instant.
For agencies managing client brands, the Studio plan is designed for your workflow. Unlimited brands means you can onboard new clients without hitting a ceiling. Team seats allow you to assign staff to specific client brands with role-based access controls.
Adding a new brand
From your dashboard, click "Add brand" in the top navigation. Paste the new brand's URL. Mani runs a fresh Brand DNA extraction. The new brand appears in your brand switcher with its own DNA card, generation queue, approved library, and settings.
Each brand is completely independent from the moment of creation. It has its own daily queue schedule, its own generation count, its own approved ads, and its own Brand Radar competitors. There is no inheritance between brands and no shared settings.
The extraction for each new brand takes the same 90 seconds as your first brand. Review and edit the Brand DNA using the same process covered in the previous module. Each brand may need different levels of editing based on the richness of its website content.
Switching between brands
The brand switcher in the top navigation bar shows all your active brands. Each brand displays its name, primary color (as a small swatch), and a badge showing the number of unreviewed items in its queue. Click any brand to switch context. All views (dashboard, queue, library, campaigns, settings) instantly reflect the selected brand.
Keyboard shortcut: press Cmd/Ctrl + K to open the command palette, then type the brand name to switch instantly. This is faster than clicking through the switcher for founders who manage 5+ brands and switch frequently.
Solo mode vs Studio mode
Solo mode (the default for Free, Starter, and Pro plans) shows one brand at a time. You switch between brands using the brand switcher. This is the right mode for founders who focus on one brand at a time and context-switch between them during dedicated work sessions.
Studio mode (available on Pro and Studio plans) shows a consolidated dashboard with all brands visible at once. You see: each brand's queue count, generation count this month, recent approvals, and Brand Radar activity. Studio mode is designed for agency operators who need a portfolio-level view without clicking into each brand individually.
You can toggle between Solo and Studio mode in Settings > Display. Both modes access the same data. The difference is presentation: Solo mode is focused. Studio mode is panoramic.
Cross-brand patterns to watch for
After managing multiple brands for a few weeks, you will notice patterns that inform your overall marketing strategy. Which brand has the highest approval rate? That brand's Brand DNA is probably the most accurately configured, and its settings can serve as a reference for tuning other brands.
Which brand generates the most "Create more like this" variants? That brand's audience may respond to iterative creative testing, which suggests increasing the daily queue size and running more A/B tests.
Which brand's ads get exported most frequently? That brand has the strongest product-market fit for AI-generated creative, and may be the best candidate for increased ad spend.
Team access for agencies
Studio plan includes team seats. You can invite team members and assign them to specific brands. A team member with access to Brand A cannot see Brand B's content unless explicitly granted access. This is essential for agencies where different account managers handle different clients and client data must remain confidential.
Team roles: Admin (full access to all brands + billing), Manager (full access to assigned brands), Creator (can generate and edit, cannot export or publish), and Viewer (read-only access for client review).
Archiving and deleting brands
To archive a brand, go to Settings > Brands > Archive. The brand's data is preserved but the brand no longer counts toward your plan limit. You can reactivate an archived brand at any time. Archived brands do not generate daily queue ads or consume generation credits.
To permanently delete a brand, archive it first, then click Delete from the archive view. Deletion is permanent and cannot be undone. All Brand DNA, generation history, approved ads, and campaign data are permanently removed after a 30-day grace period.
This completes the Brand DNA Mastery course. You now know how to extract, edit, and manage Brand DNA across multiple brands. The next step is putting this DNA to work by generating ads, which is covered in the AI Ad Creative Fundamentals course.