The approval flow is where raw AI generation becomes publishable brand creative. This module covers the three actions available for every ad in your queue, the bulk operations that save time, and the export options that get your creative onto ad platforms.
The three actions
Every ad in your queue has three possible outcomes. Understanding when to use each one is the skill that separates efficient users from inefficient ones.
Approve. The ad is good enough to publish. "Good enough" is the key phrase. Not perfect. Not your best work ever. Good enough to test on the platform and let the algorithm decide. Perfectionism is the enemy of creative velocity. An approved ad that runs today generates data. A "perfect" ad that you tweak for three days generates nothing.
The approval threshold should be: "Would I be comfortable if a customer saw this ad?" If yes, approve. If the hook is strong, the copy is on-brand, and the CTA is clear, that is an approvable ad. The platform algorithm will determine if the audience agrees with your assessment. Trust the testing process.
Create more like this (variant). The ad has the right direction but needs iteration. Maybe the hook is strong but the body copy is weak. Maybe the visual concept is right but the CTA is wrong. Click the branch icon to generate 3 variants that preserve the core concept and change specific elements.
When to use variants: when you like 60-80% of the ad but want options for the remaining 20%. Variants are faster than editing because Mani handles the iteration automatically. You get 3 alternatives to compare in 30 seconds rather than manually editing one version over 5 minutes.
Skip. The ad does not work for your brand. Maybe the angle is wrong, the tone is off, or the product focus does not match your current priorities. Skip moves the ad to archive (not deleted, just hidden). Your skip patterns teach the algorithm what to avoid in future generations.
Do not agonize over skips. If your first reaction is "no," skip it and move on. Spending 2 minutes evaluating an ad you are going to skip anyway wastes time that could be spent on the ads that matter.
Bulk operations
For efficiency, use bulk selection to process multiple ads at once. Click the checkbox on each ad card, or click "Select all" to select the entire queue. Then choose: Approve all selected, Skip all selected, or Export all selected.
A common workflow: scan the full queue, check the ones you like, skip the rest in one click, then export all approved in one click. Total time: 3 minutes for a queue of 5 ads. This is possible because the daily queue routine (Module 1) trained your eye to make fast decisions.
Editing in Campaign Studio
For ads that need precise tweaks rather than full variants, open Campaign Studio. Type what you want to change in natural language: "Make the headline shorter," "Change the CTA to Shop Now," "Make it more urgent." Mani applies the edit while keeping everything else intact.
Campaign Studio edits do not consume generation credits because they modify existing content rather than generating new content. Use Campaign Studio for surgical adjustments (change one word, reframe one sentence) and variants for broader changes (different hook approach, different visual concept).
Export destinations
Approved ads can be exported to multiple destinations. Download as PNG, JPG, or WebP with resolution options (1x for web, 2x for retina). Push directly to Meta Ads Manager (requires connected account). Push to TikTok Ads (requires connected account). Push to LinkedIn Campaign Manager (requires connected account).
Each export automatically adapts the ad to the platform's native format. Meta Feed gets 1:1 or 4:5 with 125-character primary text. TikTok gets 9:16 vertical with casual copy. LinkedIn gets 1.91:1 horizontal with professional register. You do not need to resize or rewrite. Mani handles the adaptation based on the platform you select.
For carousel ads, export produces a ZIP with individual slides. For video storyboards, export produces a ZIP with frame images and a shot list document. Bulk export (multiple ads at once) produces a single ZIP organized by ad and format.
Building your approval rate
Your approval rate (percentage of queue ads that get approved) is a useful metric to track over time. A healthy approval rate is 40-60%. Below 30% means your Brand DNA may need refinement (the generation does not match your expectations). Above 70% means the system has learned your preferences well or your standards may be too lenient (test whether the approved ads actually perform on the platform).
The approval rate should increase over the first 30 days as the algorithm learns from your approve/skip patterns. If it does not increase, review your Brand DNA settings (particularly tone and audience) and make adjustments.
Continue to the final module: Building the habit loop. For Campaign Studio tips, see Common Campaign Studio prompts.