Agency Services benchmarks 2026
CTR, CPM, CPC, CPA, and ROAS benchmarks for Agency Services. Median values with p25-p75 ranges.
Click-Through Rate (CTR)
0.7% p25: 0.4% Median: 0.7% p75: 1.1%
Cost Per Mille (CPM)
$20 p25: $14 Median: $20 p75: $30
Cost Per Click (CPC)
$4 p25: $2 Median: $4 p75: $7
Cost Per Acquisition (CPA)
$150 p25: $80 Median: $150 p75: $250
Return On Ad Spend (ROAS)
1.8x p25: 1x Median: 1.8x p75: 3x
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