B2B SaaS benchmarks 2026
CTR, CPM, CPC, CPA, and ROAS benchmarks for B2B SaaS. Median values with p25-p75 ranges.
Click-Through Rate (CTR)
0.9% p25: 0.5% Median: 0.9% p75: 1.4%
Cost Per Mille (CPM)
$18 p25: $12 Median: $18 p75: $28
Cost Per Click (CPC)
$3.5 p25: $1.8 Median: $3.5 p75: $6
Cost Per Acquisition (CPA)
$120 p25: $60 Median: $120 p75: $200
Return On Ad Spend (ROAS)
2.5x p25: 1.5x Median: 2.5x p75: 4x
Beat the benchmark
Creative quality is the #1 lever. Generate brand-matched ads and test 20+ variants per month.