Ecommerce Beauty benchmarks 2026
CTR, CPM, CPC, CPA, and ROAS benchmarks for Ecommerce Beauty. Median values with p25-p75 ranges.
Click-Through Rate (CTR)
1.5% p25: 1% Median: 1.5% p75: 2.2%
Cost Per Mille (CPM)
$11 p25: $7 Median: $11 p75: $17
Cost Per Click (CPC)
$0.75 p25: $0.4 Median: $0.75 p75: $1.2
Cost Per Acquisition (CPA)
$25 p25: $12 Median: $25 p75: $40
Return On Ad Spend (ROAS)
4.2x p25: 2.8x Median: 4.2x p75: 6x
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