Ecommerce Fashion CPM benchmark 2026
Cost Per Mille: Cost per 1,000 impressions
Median CPM for Ecommerce Fashion
$10
Range: $6 (p25) to $16 (p75)
| Tier | Range |
|---|---|
| Poor | > $16.00 |
| Average | $10.00 - $16.00 |
| Good | $6.00 - $10.00 |
| Excellent | < $6.00 |
Factors that move CPM
- ·Audience competition and demand
- ·Seasonality (Q4 CPMs spike 30-80%)
- ·Ad engagement rate
- ·Platform and placement mix
- ·Geographic targeting
How to improve your CPM
1. Broader targeting often reduces CPM. Let the algorithm find efficient audiences.
2. Avoid peak competition periods (BFCM, Q4) for testing new creative.
3. Higher engagement rates reduce CPM. The algorithm rewards engaging ads.
4. Use formats the platform is promoting (Reels, Stories) for lower CPMs.
Sources
- · WordStream Industry Benchmarks 2025
- · Meta Business Suite Insights 2025
- · Shopify Commerce Report 2025
Other Ecommerce Fashion benchmarks
Beat the benchmark
Creative quality is the #1 lever. Generate brand-matched ads and test 20+ variants per month.