Ecommerce Fashion benchmarks 2026
CTR, CPM, CPC, CPA, and ROAS benchmarks for Ecommerce Fashion. Median values with p25-p75 ranges.
Click-Through Rate (CTR)
1.4% p25: 0.9% Median: 1.4% p75: 2%
Cost Per Mille (CPM)
$10 p25: $6 Median: $10 p75: $16
Cost Per Click (CPC)
$0.85 p25: $0.45 Median: $0.85 p75: $1.4
Cost Per Acquisition (CPA)
$28 p25: $15 Median: $28 p75: $45
Return On Ad Spend (ROAS)
3.8x p25: 2.5x Median: 3.8x p75: 5.5x
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