Ecommerce Fitness benchmarks 2026
CTR, CPM, CPC, CPA, and ROAS benchmarks for Ecommerce Fitness. Median values with p25-p75 ranges.
Click-Through Rate (CTR)
1.1% p25: 0.7% Median: 1.1% p75: 1.6%
Cost Per Mille (CPM)
$14 p25: $9 Median: $14 p75: $20
Cost Per Click (CPC)
$1.3 p25: $0.7 Median: $1.3 p75: $2
Cost Per Acquisition (CPA)
$40 p25: $22 Median: $40 p75: $65
Return On Ad Spend (ROAS)
3x p25: 1.8x Median: 3x p75: 4.5x
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