Lead Generation ROAS benchmark 2026
Return On Ad Spend: Revenue generated per dollar of ad spend
Median ROAS for Lead Generation
2x
Range: 1.2x (p25) to 3.5x (p75)
| Tier | Range |
|---|---|
| Poor | < 1.2x |
| Average | 1.2x - 2.0x |
| Good | 2.0x - 3.5x |
| Excellent | > 3.5x |
Factors that move ROAS
- ·Average order value
- ·Product margin
- ·Customer lifetime value
- ·Creative testing velocity
- ·Channel mix optimization
How to improve your ROAS
1. Increase AOV through cross-sell and bundle offers in ad creative.
2. Focus ad spend on highest-margin products for better blended ROAS.
3. Segment ROAS by channel. Reallocate from low-ROAS to high-ROAS channels.
4. Creative quality is the #1 ROAS lever. Test 20+ variants per month.
Sources
- · WordStream Industry Benchmarks 2025
- · Meta Business Suite Insights 2025
- · Shopify Commerce Report 2025
Other Lead Generation benchmarks
Beat the benchmark
Creative quality is the #1 lever. Generate brand-matched ads and test 20+ variants per month.