Lead Generation benchmarks 2026
CTR, CPM, CPC, CPA, and ROAS benchmarks for Lead Generation. Median values with p25-p75 ranges.
Click-Through Rate (CTR)
0.8% p25: 0.4% Median: 0.8% p75: 1.3%
Cost Per Mille (CPM)
$15 p25: $10 Median: $15 p75: $22
Cost Per Click (CPC)
$2.8 p25: $1.5 Median: $2.8 p75: $5
Cost Per Acquisition (CPA)
$85 p25: $40 Median: $85 p75: $150
Return On Ad Spend (ROAS)
2x p25: 1.2x Median: 2x p75: 3.5x
Beat the benchmark
Creative quality is the #1 lever. Generate brand-matched ads and test 20+ variants per month.