Mobile App benchmarks 2026
CTR, CPM, CPC, CPA, and ROAS benchmarks for Mobile App. Median values with p25-p75 ranges.
Click-Through Rate (CTR)
1% p25: 0.6% Median: 1% p75: 1.5%
Cost Per Mille (CPM)
$8 p25: $5 Median: $8 p75: $13
Cost Per Click (CPC)
$0.9 p25: $0.5 Median: $0.9 p75: $1.5
Cost Per Acquisition (CPA)
$5 p25: $2 Median: $5 p75: $10
Return On Ad Spend (ROAS)
2.8x p25: 1.5x Median: 2.8x p75: 4.2x
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