Shopify DTC benchmarks 2026
CTR, CPM, CPC, CPA, and ROAS benchmarks for Shopify DTC. Median values with p25-p75 ranges.
Click-Through Rate (CTR)
1.2% p25: 0.8% Median: 1.2% p75: 1.8%
Cost Per Mille (CPM)
$12 p25: $8 Median: $12 p75: $18
Cost Per Click (CPC)
$1.1 p25: $0.6 Median: $1.1 p75: $1.8
Cost Per Acquisition (CPA)
$35 p25: $20 Median: $35 p75: $55
Return On Ad Spend (ROAS)
3.2x p25: 2x Median: 3.2x p75: 5x
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