What is Brand Voice?
The consistent personality and tone a brand uses in all communication. Whether formal, casual, playful, or technical, brand voice should be recognizable across every touchpoint.
In mani: Mani's tone extractor learns your brand voice from your website copy and applies it to every generated ad.
Defining brand voice dimensions
Brand voice operates on four spectrums: formal to casual, serious to playful, respectful to irreverent, and matter-of-fact to enthusiastic. Plot your brand on each spectrum. "Casual, serious, respectful, enthusiastic" describes a different voice than "formal, playful, irreverent, matter-of-fact." These four dimensions give AI tools enough constraint to generate on-brand copy without sounding generic or random.
Voice vs. tone
Voice is your brand's personality; it stays constant. Tone is the emotional inflection that shifts by context. Your voice might be "witty and direct" always, but the tone shifts from "excited" in a launch email to "empathetic" in a customer service reply to "urgent" in a BFCM ad. AI tools that understand this distinction generate contextually appropriate copy without losing brand personality.
Training AI on your voice
The best way to teach an AI your brand voice: provide 10-15 examples of copy you love (your own or aspirational) and 5-10 examples of copy that violates your voice. "Do this, not that" pairs are more effective than abstract descriptions. Mani extracts voice from your existing website copy automatically, but refining with explicit examples improves output quality by 30-40% based on internal testing.
Voice consistency across platforms
Your voice stays the same across Meta, TikTok, email, and organic social. The format adapts, not the personality. A witty brand writes witty TikTok captions AND witty email subject lines. The length, structure, and visual treatment change by platform. The personality does not. Audit your last 20 published pieces across channels. If they sound like they come from different brands, your voice needs tightening.