What is Color Palette?
The set of colors that define a brand's visual identity: primary, secondary, accent, text, and background colors. Consistent palette use across ads builds brand recognition.
In mani: Mani's palette extractor pulls 5 brand colors from your website CSS and applies them to every generation.
Color palette structure for brands
A complete brand palette has five roles: primary (your main brand color, used for CTAs and key elements), secondary (complementary to primary, used for supporting elements), accent (high-contrast attention-grabber, used sparingly), text (near-black for readability), and background (near-white or off-white for comfort). Each role has specific hex values. Inconsistent color use across ads fractures brand recognition and makes your ads look like they come from different companies.
Color psychology in ad creative
Color influences perception: blue builds trust (financial, health brands), red creates urgency (sales, food), green signals natural or eco-friendly, purple conveys luxury or creativity, orange drives action (CTAs), and yellow grabs attention (caution, optimism). DTC brands that align their palette to their category psychology see 10-15% higher brand recall. Your palette should feel right for your vertical, not just look good in isolation.
Extracting and maintaining palette consistency
Mani pulls your color palette from your website CSS automatically: background colors, button colors, heading colors, accent colors. The extraction maps to the five-role system. Every generation uses these exact colors. If your palette needs updating, edit the Brand DNA profile once and all future generations reflect the change. No more recreating brand guidelines in every new tool.