What is Drip Campaign?
An automated email sequence sent over days or weeks. Welcome drips, abandoned cart drips, and post-purchase drips are the three highest-ROI email automations for ecommerce.
What makes a drip campaign effective
A drip campaign is an automated email sequence triggered by a user action (signup, purchase, cart abandonment). Effective drips follow a narrative arc: introduce, educate, prove, and convert. Each email builds on the previous one. The sequence should feel like a conversation, not a broadcast. Top-performing drip campaigns have 5-7 emails over 14-21 days with 2-3 day spacing between messages.
The three essential drip campaigns
Welcome drip: 5-7 emails for new subscribers (20-30% conversion rate). Abandoned cart drip: 3 emails for cart abandoners (5-15% recovery rate). Post-purchase drip: 4-5 emails for new customers (drives reviews, cross-sells, and repeat purchases). These three sequences, once built, run on autopilot and typically generate 20-30% of total email revenue. Building all three takes a day with AI-generated copy and a week with manual copywriting.
AI-powered drip creative
AI tools generate complete drip sequences from your Brand DNA: subject lines, preview text, body copy, and visual layouts. The AI maintains voice consistency across all emails in the sequence while varying the emotional angle (welcome warmth, educational authority, urgency, social proof). Mani generates drip campaign creative that you can import directly into Klaviyo, Mailchimp, or any ESP. Edit and approve, then activate the automation.