What is Generation?
In mani, a single production run that creates one or more ad variations from a brief + Brand DNA. Each generation produces headline, body copy, CTA, and visual grounded in your brand.
How a generation works
A generation is a single production run in Mani. Inputs: your Brand DNA profile + an optional brief (product to feature, audience segment, campaign theme). The pipeline: Claude writes copy (headline, body, CTA) matched to your tone and audience. FairStack generates visuals matched to your palette and visual style. The system assembles both into a platform-ready ad. Output: 1-5 ad variations, each with unique creative angles. Total time: 15-90 seconds per generation.
Generation quality factors
Three factors determine generation quality: Brand DNA completeness (complete profiles produce 40-60% better output than minimal profiles), brief specificity (specific briefs outperform "make an ad" by 3x), and iteration history (the system learns from your swipe queue decisions). After 2-3 weeks of daily use, generation quality improves measurably as the system accumulates preference data. The first generation is good. The fiftieth is tailored to your taste.
Manual vs. automatic generation
Two modes: automatic (daily queue generates 3-5 ads every morning without input) and manual (you write a brief specifying product, audience, hook style, and format). Use automatic for steady creative flow. Use manual when you need specific campaign creative: a BFCM sale, a product launch, a seasonal promotion. Both modes pull from the same Brand DNA and produce the same quality. The difference is control: automatic explores broadly, manual targets precisely.
Generation credits and volume
Each generation produces 1-5 ad variations depending on the format. A single image generation produces 3-5 variations. A carousel generation produces 1-2 variations (higher complexity per unit). A video concept generation produces 1-3 script and storyboard variations. Daily queue generations are included in your plan. Manual generations use credits. The free tier includes enough credits for 10-15 manual generations per month in addition to the daily queue.