Brand DNA is the foundation of everything Mani generates. It is your brand identity distilled into structured data that grounds every ad, social post, and email. Without Brand DNA, Mani would generate generic content indistinguishable from any other AI tool. With it, every output matches your specific brand.
What gets extracted
Mani runs six parallel extractors on your website:
- Tone: Your brand voice described in 3-5 adjectives (e.g., "bold, technical, founder-voiced"). This determines the register and personality of all generated copy.
- Audience: A specific description of who your product serves (e.g., "DTC founders doing $1-10M revenue"). This shapes the messaging angle and language level.
- Palette: Five brand colors pulled from your CSS and visual elements. These colors appear in every generated visual asset.
- Products: Your core product catalog with names, descriptions, and price points. Ads reference real products with accurate details.
- Keywords: The terms and phrases your brand uses most. These ensure consistency with your existing marketing vocabulary.
- Visual style: Photography style, layout preferences, and design patterns observed on your site.
How to review
After extraction completes, review each section on your Brand DNA card. The audience description matters most because it determines who your ads speak to. If it says something generic like "modern teams," edit it to be specific: "Software engineers at fast-moving startups." Similarly, check that the tone descriptors reflect how you actually want your ads to sound, not just how your current website reads. Some brands have a more formal website but prefer casual ad copy.
When to re-scan
Re-scan your Brand DNA when you rebrand, launch new products, or change your website significantly. Your existing ads keep their original Brand DNA. New generations use the updated version. Most brands re-scan quarterly or after major product launches to keep their Brand DNA current. You can also run a partial re-scan that only updates specific fields (like products) without overwriting your manually tuned tone and audience descriptions.