Frameworks every marketer should know

12 proven copywriting frameworks. Learn when to use each and generate ads using it in mani.

AIDA

Attention, Interest, Desire, Action

The foundational copywriting framework. Grab attention, build interest, create desire, drive action.

Problem, Agitate, Solve

Name the problem, make it feel urgent, present the solution.

Before, After, Bridge

Show the painful before, the desirable after, and position your product as the bridge.

Features, Advantages, Benefits

List what the product does, why that matters, and how it improves the customer's life.

Promise, Picture, Proof, Push

Make a promise, paint a picture of success, prove it works, push to action.

Problem, Amplify, Story, Transformation, Offer, Response

Six-step framework for long-form sales copy that builds through narrative.

Qualify, Understand, Educate, Stimulate, Transition

Qualify the reader, show understanding, educate on the solution, stimulate desire, transition to action.

Awareness, Comprehension, Conviction, Action

Build awareness, ensure comprehension, create conviction, drive action. More deliberate than AIDA.

Hero, Problem, Guide, Plan, Action, Failure, Success

Donald Miller's framework. Position the customer as hero, your brand as guide.

Dream Outcome, Perceived Likelihood, Time Delay, Effort/Sacrifice

Alex Hormozi's value equation. Maximize dream outcome and likelihood, minimize time and effort.

Headline, Lead, Body, Close, PS

Classic direct-response structure. Every element has a job. The PS is the second-most-read element.

Attention, Interest, Credibility, Action

Like AIDA but replaces Desire with Credibility. Better for B2B where trust matters more than emotion.