BAB

Before, After, Bridge

Show the painful before, the desirable after, and position your product as the bridge.

Generate a BAB ad

Tell mani to use the BAB framework. Your Brand DNA + this structure = high-converting ads.

Try in mani

More frameworks

AIDA

Attention, Interest, Desire, Action

PAS

Problem, Agitate, Solve

FAB

Features, Advantages, Benefits

4Ps

Promise, Picture, Proof, Push