FAB

Features, Advantages, Benefits

List what the product does, why that matters, and how it improves the customer's life.

Generate a FAB ad

Tell mani to use the FAB framework. Your Brand DNA + this structure = high-converting ads.

Try in mani

More frameworks

AIDA

Attention, Interest, Desire, Action

PAS

Problem, Agitate, Solve

BAB

Before, After, Bridge

4Ps

Promise, Picture, Proof, Push