Ad Platform

LinkedIn ad creative, with Mani

B2B ads that speak the language of decision-makers. Not recycled Meta creative.

Start generating LinkedIn ads free

Supported LinkedIn ad formats

Single Image

1200 x 627

1.91:1

Square Image

1080 x 1080

1:1

Carousel

1080 x 1080

2-10 cards

Video

1920 x 1080

16:9 . Up to 30min

Vertical Video

1080 x 1920

9:16

Document Ad

PDF/PPT

Swipeable pages

Event Ad

1200 x 627

1.91:1

Message Ad

Text-based

InMail format

From brand to live ad in 4 steps

Brand DNA

Paste your URL. Mani extracts your professional positioning, industry context, and visual identity.

Generate

Select LinkedIn and your target audience segments. Mani creates professional creative for each role and format.

Preview

Review each ad in a LinkedIn-native preview. Check how it looks in the professional feed context.

Publish

Export for LinkedIn Campaign Manager. Every format, every segment, ready for your campaigns.

Sample LinkedIn ad creative

What's different about LinkedIn

Higher CPMs, higher intent

LinkedIn CPMs run $8-12 compared to $3-5 on Meta. But LinkedIn audiences are in professional mode. They are researching solutions, evaluating vendors, and making purchase decisions. The higher cost buys higher-quality attention from decision-makers.

Professional tone is required

LinkedIn users expect professional content. Casual, meme-driven creative that works on TikTok or Instagram will feel out of place and damage brand perception. Mani calibrates tone for LinkedIn's professional context while keeping your creative sharp.

Longer consideration cycles

B2B purchases take weeks to months. LinkedIn ads build awareness and credibility over time, not impulse clicks. Mani generates creative that supports each stage of the B2B buying cycle, from awareness to consideration to decision.

Company targeting changes the game

LinkedIn lets you target by company name, size, industry, job title, and seniority. This means your creative can speak directly to specific roles and industries. Mani generates variations tailored to different audience segments.

Document ads drive deep engagement

LinkedIn Document ads let users swipe through a PDF or presentation directly in the feed. They consistently drive higher engagement than static images because they deliver value before the click. Mani generates document ad content with compelling page-by-page narratives.

Thought leadership outperforms hard sells

LinkedIn audiences respond to educational content, industry insights, and genuine expertise. Direct "Buy Now" messaging underperforms content that positions your brand as a trusted authority in your space.

Recycled Meta creative underperforms by 30-50%

Taking a Facebook ad and running it on LinkedIn almost always underperforms. The audience mindset, visual language, and content expectations are fundamentally different. Mani generates LinkedIn-native creative from the ground up.

LinkedIn ad best practices

● Lead with a clear professional value proposition. LinkedIn audiences want to know what they will learn or gain, not how cool your product looks.
● Use Document ads for thought leadership. A 5-7 page carousel of industry insights generates 3-5x the engagement of a static image ad.
● Target by job title and seniority, not just company. A VP of Engineering and a Junior Developer need different messaging even at the same company.
● Include social proof from recognizable brands. Case studies and logos from known companies build trust faster than feature lists on LinkedIn.
● Test square (1:1) images alongside landscape (1.91:1). Square images take up more feed space on mobile and often outperform landscape on LinkedIn.

LinkedIn ads FAQ

What LinkedIn ad formats does Mani support?

Mani generates creative for Single Image ads (1200x627 and 1080x1080), Carousel ads (2-10 cards), Video ads (up to 30 minutes), Document ads (swipeable PDF-style content), and Event ads. Each format is designed for LinkedIn's professional context.

Can Mani generate LinkedIn Document ads?

Yes. Mani creates multi-page document ad content with compelling page-by-page narratives. Each page is designed to deliver standalone value while encouraging the swipe to the next page. The final page includes your CTA.

How does Mani handle B2B tone for LinkedIn?

Mani calibrates language, visual style, and messaging for LinkedIn's professional context. The generated creative uses industry-appropriate terminology, data-driven claims, and professional visual design. No casual social media energy.

Can I generate different creative for different job titles?

Yes. You can specify target audience segments (VP Marketing, CFO, Developer) and Mani generates variations with messaging tailored to each role's priorities and pain points.

Why are LinkedIn ads more expensive than Meta ads?

LinkedIn CPMs run $8-12 compared to $3-5 on Meta because you are reaching verified professionals who self-report their job title, company, and seniority. The targeting precision is higher, the audience intent is professional, and the conversion quality is typically stronger for B2B.

Does Mani support LinkedIn video ads?

Mani generates visual storyboards and creative direction for LinkedIn video ads at both 16:9 (landscape) and 9:16 (vertical) ratios. The storyboards include frame-by-frame visual direction optimized for LinkedIn's professional audience.

Can I repurpose Meta creative for LinkedIn?

We recommend against it. LinkedIn audiences respond to different visual language and messaging than Meta audiences. Mani generates LinkedIn-native creative from your Brand DNA, tuned for professional context. Recycled Meta creative typically underperforms by 30-50% on LinkedIn.

Which plan works best for LinkedIn advertising?

The Studio plan ($99/month) is recommended for LinkedIn advertisers. It provides enough generation volume for multi-segment campaigns targeting different roles and industries, plus document ad and carousel content production.

Start generating LinkedIn ads today

Paste your URL. Get professional B2B creative designed for decision-makers. First 10 generations free.

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