Ad Platform
Pinterest ad creative, with Mani
Pinterest ads built for discovery. Vertical, visual, and designed to save.
Start generating Pinterest ads freeSupported Pinterest ad formats
Standard Pin
1000 x 1500
2:3
Square Pin
1000 x 1000
1:1
Video Pin (Vertical)
1080 x 1920
9:16
Video Pin (Square)
1080 x 1080
1:1
Idea Pin
1080 x 1920
9:16 . Multi-page
Shopping Pin
1000 x 1500
2:3 . Product tagged
Carousel Pin
1000 x 1500
2-5 cards
Collections Ad
1000 x 1500
Hero + products
From brand to live ad in 4 steps
Brand DNA
Paste your URL. Mani scans your visual style, product catalog, and brand personality.
Generate
Select Pinterest. Mani creates vertical-first pins at the native 2:3 ratio with optimized text overlays.
Preview
Review your pins in a Pinterest-style masonry preview. See how they will look in the feed.
Publish
Export for Pinterest Ads Manager or schedule through your preferred Pinterest management tool.
Sample Pinterest ad creative
Standard Pin . 2:3
10 Living Room Ideas for Small Spaces
Tap to explore
Standard Pin
1000 x 1500 . 2:3
Video Pin . 9:16
5-Minute Morning Routine
Easy. Effective. Save for later.
Video Pin
1080 x 1920 . 9:16
Shopping Pin
Linen Throw Pillow
$34.00
In stock . Free shipping
Shopping Pin
1000 x 1500 . Product tagged
What's different about Pinterest
2:3 vertical ratio is the native language
Pinterest is a vertical-first platform. The 2:3 ratio (1000x1500) takes up the most space in the feed and gets the highest engagement. Square and landscape pins get compressed and pushed down. Mani generates all Pinterest creative at the native 2:3 ratio by default.
Search-intent driven, not interruption
Pinterest users are actively searching for ideas, products, and inspiration. They come with purchase intent already formed. This makes Pinterest fundamentally different from interruption-based platforms like Meta or TikTok. Your ad needs to answer a search, not create a desire.
Pins circulate for months, not days
A pin has a half-life of 3.5 months compared to 24 hours for a tweet or 48 hours for an Instagram post. Pinterest content compounds over time. Invest in evergreen creative that stays relevant because it will keep working long after you publish it.
70% female audience, but growing male base
Pinterest skews female (70%) with strong representation in home decor, fashion, beauty, food, and wedding categories. However, the male user base has grown 40% since 2023. Mani generates creative that speaks to Pinterest's core demographics while adapting to your specific audience.
Text overlays work differently here
Unlike Meta where text overlays can hurt delivery, Pinterest encourages descriptive text on pins. Users scan text to decide if a pin matches their search. Mani generates pins with clear, scannable text overlays that match Pinterest's visual search patterns.
Saves matter more than clicks
Pinterest's algorithm heavily weights saves (formerly re-pins) as a quality signal. A pin that gets saved reaches exponentially more people over time. Mani creates aspirational, save-worthy creative that users want to bookmark for later.
Seasonal planning happens 2-4 months early
Pinterest users plan ahead. Holiday shopping research starts in September. Summer content peaks in March. Mani helps you generate seasonal creative on the right timeline so your ads are live when users start planning.
Pinterest ad best practices
- ● Always use 2:3 vertical ratio (1000x1500). It dominates the feed. Square pins get 50% less real estate and proportionally less engagement.
- ● Include clear, descriptive text overlays. Pinterest is a visual search engine. Users scan text on pins to decide relevance before tapping.
- ● Design for saves, not just clicks. The more a pin gets saved, the more Pinterest distributes it. Aspirational, useful content earns saves.
- ● Plan seasonal content 2-4 months ahead. Pinterest users research holidays, events, and seasons months in advance. Early creative wins.
- ● Use warm, bright photography with lifestyle context. Pinterest audiences respond to aspirational imagery showing products in real-life settings.
Pinterest ads FAQ
What Pinterest ad formats does Mani support?
Mani generates creative for Standard Pins (1000x1500), Video Pins (9:16 and 1:1), Idea Pins (multi-page vertical), Shopping Pins with product tagging, Carousel Pins (2-5 cards), and Collections Ads. All formats are generated at Pinterest's native dimensions.
Why does Pinterest use 2:3 ratio instead of 1:1 or 16:9?
Pinterest's masonry grid layout rewards tall, vertical content. A 2:3 pin (1000x1500) takes up significantly more visual space than a square or landscape image, which means more attention and higher engagement. Mani generates at 2:3 by default for Pinterest.
Can Mani generate Shopping Pins?
Yes. Mani creates visually rich Shopping Pin creative at the 2:3 ratio with product-focused imagery and text overlays. You connect your product catalog through Pinterest's merchant tools, and the pins link directly to your product pages.
How long does Pinterest ad content stay relevant?
Pinterest content has a half-life of 3.5 months, meaning your ads continue generating impressions and clicks for months after publishing. This is 50-100x longer than content on Meta or TikTok. Mani generates evergreen creative that stays relevant over this extended lifecycle.
Does Mani handle Idea Pins?
Yes. Mani generates multi-page Idea Pin content with cohesive visual narratives across pages. Each page is designed to work as a standalone visual while contributing to a page-by-page story that keeps users swiping.
How is Pinterest creative different from Instagram creative?
Pinterest users are in discovery and planning mode, not social browsing mode. They want useful, aspirational content they can save for later. Pinterest creative should be more informational and visually rich, with text overlays that explain what they are looking at. Instagram creative is more about lifestyle and social proof.
What categories perform best on Pinterest?
Home decor, fashion, beauty, food and recipes, weddings, DIY/crafts, and travel consistently perform well. However, any visual product or service can succeed on Pinterest if the creative matches the platform's discovery-driven user behavior.
Which plan is best for Pinterest advertising?
The Solo plan ($19.99/month) handles most Pinterest advertisers. Pinterest's long content lifecycle means you need fewer creative refreshes compared to Meta or TikTok. Generate a batch of evergreen pins once, and they work for months.
Recommended plan for Pinterest advertisers
Pinterest content has a 3.5-month half-life, so you need fewer creative refreshes than on Meta or TikTok. The Solo plan ($19.99/month) handles most Pinterest advertisers. Generate a batch of evergreen pins and let them compound over months.
View pricing details →Start generating Pinterest ads today
Paste your URL. Get vertical-first pins designed for discovery and saves. First 10 generations free.
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