Ad Platform
Reddit ad creative, with Mani
Reddit ads that earn upvotes, not downvotes. Community-native creative.
Start generating Reddit ads freeSupported Reddit ad formats
Promoted Post (Image)
1200 x 628
1.91:1
Promoted Post (Video)
1920 x 1080
16:9 . Up to 15min
Carousel
1080 x 1080
2-6 cards
Conversation Ad
Text + Image
Comment-style
Vertical Video
1080 x 1920
9:16
Product Ad
1200 x 628
1.91:1 . Shopping
From brand to live ad in 4 steps
Brand DNA
Paste your URL. Mani extracts your value propositions, product details, and brand personality.
Generate
Select Reddit and your target subreddits. Mani creates community-native creative adapted to each community.
Preview
Review your ads in a Reddit-native preview. Check the copy tone and visual treatment against community norms.
Publish
Export for Reddit Ads Manager. Deploy your subreddit-targeted campaigns with community-native creative.
Sample Reddit ad creative
We built this because we were tired of the same problem. Here's what we learned.
After 6 months of dogfooding our own tool, here is what actually worked. No fluff, no hype. Just the data.
87 comments . 94% upvoted
Promoted Post
1200 x 628 . Text + Image
We spent $50K testing ad creative across 6 platforms. AMA about what we found.
What was the biggest surprise?
Reddit CPMs were 40% lower than we expected. The audience quality made up for the smaller scale.
Conversation Ad
Comment-style . Discussion
Carousel . Card 1 of 4
The Data Behind Our Decision
Swipe for the full breakdown
Carousel
1080 x 1080 . 2-6 cards
What's different about Reddit
Community-first. Spam gets destroyed.
Reddit users are allergic to traditional advertising. Ads that feel like corporate marketing get downvoted, reported, and roasted in the comments. The community polices itself aggressively. Mani generates creative that earns attention through value, not interruption.
Subreddit targeting is the superpower
Reddit lets you target by subreddit, which means you can reach hyper-specific interest communities. r/coffee, r/homelab, r/skincareaddiction. Each community has its own language and norms. Mani generates creative adapted to the communities you are targeting.
Text-heavy platform, text-forward creative
Reddit is fundamentally a discussion platform. Users come to read and discuss. The most successful Reddit ads use thoughtful, informative copy that contributes to the conversation. Visual-only ads feel out of place.
Authentic voice is required, not optional
Redditors can detect inauthenticity instantly. Marketing-speak, buzzwords, and hype language trigger immediate negative reactions. Mani generates creative in a direct, honest voice that matches how real people talk on Reddit.
Very different from Meta creative
Taking a Meta ad and running it on Reddit is one of the most common (and costly) mistakes in paid social. Meta creative optimizes for visual scroll-stopping. Reddit creative optimizes for being genuinely useful and interesting. They are fundamentally different skills.
Comments section is part of the ad
Reddit ads have comment sections. Smart advertisers engage in the comments, answer questions, and build credibility. Mani generates creative that invites genuine discussion and positions your brand as helpful, not pushy.
Lower CPMs with high-intent audiences
Reddit CPMs run $3-6, competitive with Meta. But Reddit audiences are often deep in the research phase. Users in r/buildapc or r/frugal are actively making purchase decisions. The combination of lower cost and high intent makes Reddit a hidden gem for many verticals.
Reddit ad best practices
- ● Write like a Redditor, not a marketer. Drop the hype. Be direct, be useful, be honest. The r/hailcorporate community exists specifically to call out bad ads.
- ● Target by subreddit, not just demographics. The specificity of subreddit targeting is Reddit's biggest advantage. Use it. r/homebrewing and r/beer are different communities with different needs.
- ● Lead with value, not your product. The most successful Reddit ads teach something, share data, or solve a problem. The product pitch comes after you have earned attention.
- ● Engage in the comments section. Reddit ads have comments. Answer questions, acknowledge criticism gracefully, and be genuinely helpful. This builds more credibility than the ad itself.
- ● Test text-heavy creative alongside visual creative. Reddit users are comfortable reading. Sometimes a well-written promoted post with minimal imagery outperforms polished visual ads.
Reddit ads FAQ
What Reddit ad formats does Mani support?
Mani generates creative for Promoted Posts (image and video), Carousel ads (2-6 cards), Conversation ads (comment-style engagement format), and Product ads. All creative is generated in Reddit's native style with authentic, community-appropriate language.
Can Mani adapt creative for specific subreddits?
Yes. You can specify target subreddits and Mani generates creative with language and framing adapted to that community's norms and interests. The tone for r/technology is different from r/fitness, and Mani adjusts accordingly.
How does Mani avoid the "corporate ad" problem on Reddit?
Mani generates creative in a direct, conversational voice that matches how real Reddit users communicate. No marketing buzzwords, no hype language, no forced enthusiasm. The creative leads with genuine value and earns attention through usefulness.
What is a Conversation Ad on Reddit?
Conversation ads are a Reddit format where the ad appears as a comment-style post, designed to spark genuine discussion. Mani generates conversation starters that invite thoughtful responses rather than broadcasting a message. The comment section becomes an extension of the ad.
Is Reddit advertising worth it compared to Meta?
For the right verticals, absolutely. Reddit CPMs ($3-6) are competitive with Meta, and Reddit users are often deep in the research and purchase decision phase. The audiences in specialized subreddits are highly engaged and specific. The catch is that creative quality matters more because the community will reject bad ads.
How is Reddit creative different from other platforms?
Reddit is a discussion platform first. Creative needs to be text-forward, value-driven, and authentic. Traditional visual-first ad creative from Meta, TikTok, or Pinterest feels out of place. The best Reddit ads read like helpful posts from a real person, not advertisements from a brand.
Can I use the same creative on Reddit and Meta?
We strongly recommend against it. Reddit and Meta have fundamentally different user expectations. Meta creative optimizes for visual scroll-stopping. Reddit creative optimizes for being genuinely useful and sparking discussion. Mani generates platform-specific creative for each.
Which plan is best for Reddit advertising?
The Solo plan ($19.99/month) handles most Reddit advertisers. Reddit campaigns tend to use fewer creative variations than Meta, with more emphasis on copy quality over volume. Solo gives you enough generations for subreddit-targeted creative production.
Recommended plan for Reddit advertisers
Reddit campaigns prioritize copy quality over volume. The Solo plan ($19.99/month) handles most Reddit advertisers with enough generations for subreddit-targeted creative production and community-adapted messaging.
View pricing details →Start generating Reddit ads today
Paste your URL. Get community-native creative that Redditors actually engage with. First 10 generations free.
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