Ad Platform

X ad creative, with Mani

X ads that feel native to the timeline. Conversational, sharp, and scroll-stopping.

Start generating X ads free

Supported X ad formats

Single Image

1200 x 675

16:9

Square Image

1080 x 1080

1:1

Video (Landscape)

1920 x 1080

16:9 . Up to 2:20

Video (Square)

1080 x 1080

1:1 . Up to 2:20

Carousel

1080 x 1080

2-6 cards

Website Card

800 x 418

1.91:1

App Card

800 x 800

1:1

Vertical Video

1080 x 1920

9:16

From brand to live ad in 4 steps

1

Brand DNA

Paste your URL. Mani scans your brand voice, visual identity, and core value propositions.

2

Generate

Select X. Mani creates timeline-native creative with conversational copy and bold visuals.

3

Preview

Review each ad in a timeline-native preview. See how it looks alongside organic posts.

4

Publish

Export for X Ads Manager. Deploy in minutes, not days. Catch trends while they are still trending.

Sample X ad creative

Promoted

We just shipped the feature you asked for.

Try it now. Link in bio.

Single Image

1200 x 675 . 16:9

Video . 15s

60 seconds. That's all it takes.

See for yourself.

Video Ad

1080 x 1080 . 1:1 . 15s

Carousel . Card 1 of 4

Before Mani

3 days to produce one ad set.

Carousel

1080 x 1080 . 2-6 cards

What's different about X

Text-heavy platform, text-native creative

X is fundamentally a text platform. Users scroll through text-first content. Your ad creative needs to work alongside (and compete with) text posts. Sharp copy matters more on X than on any other platform. Mani generates creative where the text does the heavy lifting.

280-character mindset

Even in ads, X users expect concise, punchy communication. Long-form sales copy feels alien on the timeline. Mani writes ad copy that fits the 280-character energy of X, even when the format allows more space. Every word earns its spot.

Real-time culture drives engagement

X is where news breaks and trends emerge. Ads that tap into current conversations or cultural moments get dramatically higher engagement. Mani generates timely creative you can deploy while the conversation is still happening.

Trending topics create windows of opportunity

When your product relates to a trending topic, there is a narrow window where ads perform 3-5x better. The window closes in hours, not days. Mani's generation speed lets you produce trend-relevant creative before the moment passes.

Lower CPMs than Meta and LinkedIn

X ad CPMs typically run $2-4, lower than Meta ($3-5) and significantly lower than LinkedIn ($8-12). For brands that can navigate X's fast-moving culture, the cost-per-impression is highly competitive. The trade-off is that targeting options are less granular.

Conversational tone wins

The most successful X ads read like posts, not advertisements. They use the same casual, conversational tone as organic timeline content. Overly polished or corporate creative stands out in the wrong way. Mani matches your brand voice to X's conversational register.

Quote-tweet culture amplifies good creative

On X, great ads get quote-tweeted and discussed. This earned media is free and powerful. Mani generates creative with built-in shareability. Ads that provoke genuine reactions or useful insights get amplified by the community.

X ad best practices

  • ● Write ad copy like a post, not an ad. The most effective X ads feel native to the timeline. Conversational, direct, and under 100 characters when possible.
  • ● Use bold, simple visuals that read at scroll speed. X timelines move fast. Complex imagery gets lost. One clear focal point, high contrast, minimal text overlay.
  • ● Tap into trending conversations when relevant. Ads that connect to what people are already discussing get 3-5x higher engagement on X.
  • ● Keep video under 15 seconds. X users scroll fast. The highest-performing video ads on X are 6-15 seconds. Front-load the hook in the first 2 seconds.
  • ● Include a clear, single CTA. X users decide in seconds. One action, one reason. "Learn more" or "Try free" outperforms multi-option CTAs.

X ads FAQ

What X ad formats does Mani support?

Mani generates creative for Single Image ads (1200x675 and 1080x1080), Video ads (up to 2:20 in landscape, square, and vertical), Carousel ads (2-6 cards), Website Cards, and App Cards. All formats are designed to feel native to the X timeline.

Can Mani match the conversational tone of X?

Yes. Mani calibrates ad copy for X's conversational register. The generated text reads like organic timeline content, not corporate advertising. Punchy, direct, and concise. Your brand voice stays intact while fitting the platform's expectations.

How does Mani handle trending topics?

Mani generates creative fast enough to capitalize on trending moments. When a topic relevant to your product starts trending, you can generate on-trend creative and deploy it within minutes instead of the hours or days a traditional creative process takes.

What video length works best on X?

The highest-performing video ads on X are 6-15 seconds long. Mani generates storyboards optimized for this window, with the hook in the first 2 seconds and the CTA visible by second 10. Longer video (up to 2:20) is supported but recommended only for product demos.

How is X creative different from Meta creative?

X is text-first. The ad copy matters more than the visual on X, while Meta is visual-first. X audiences expect conversational, direct language. Recycling polished Meta creative on X typically underperforms because it feels too produced for the timeline.

Can Mani generate carousel ads for X?

Yes. Mani creates carousel sequences of 2-6 cards optimized for X. Each card works as a standalone visual and as part of a swipe-through story. Carousel ads on X perform well for product showcases, step-by-step explanations, and before/after comparisons.

Are X ads cost-effective compared to other platforms?

X CPMs run $2-4, making it one of the most cost-effective platforms for impressions. The trade-off is less granular targeting compared to Meta or LinkedIn. For brands that can create timeline-native content, X offers strong reach per dollar.

Which plan is best for X advertising?

The Solo plan ($19.99/month) handles most X advertisers. X creative is text-forward and fast to iterate, so you do not need the volume required for Meta's multi-format campaigns. Solo gives you enough generations for regular timeline-native creative production.

Recommended plan for X advertisers

X creative is text-forward and fast to iterate. The Solo plan ($19.99/month) handles most X advertisers with enough generation volume for regular timeline-native creative production and trend-responsive campaigns.

View pricing details →

Start generating X ads today

Paste your URL. Get timeline-native creative that reads like a post, not an ad. First 10 generations free.

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