Research
Original research. Public domain.
Findings from our own data. Published openly. Licensed CC BY 4.0. Cite freely.
Top hooks for DTC fitness ads
Analysis of 500+ fitness ad hooks across Meta and TikTok. Social-proof-first hooks outperform product-first by 1.4x CTR. UGC-style outperforms studio by 2.1x on TikTok.
License: CC BY 4.0. Cite as: ManiAI Research, 2026 Q2.
How Brand DNA capture affects creative quality
Controlled comparison of Brand DNA-trained generation vs generic prompt-based generation across 12 brands. 2.3x CTR improvement and 38% lower rejection rate.
License: CC BY 4.0. Cite as: ManiAI Research, 2026 Q2.
AI vs Canva ad performance: 2026 study
Head-to-head comparison of mani-generated ads vs Canva-designed ads across 8 DTC brands. Equal CTR, 47% lower production cost, 3.2x more variants tested.
License: CC BY 4.0. Cite as: ManiAI Research, 2026 Q2.
Generation cost benchmarks across providers
Per-image and per-copy generation costs across FairStack, OpenAI DALL-E 3, Midjourney, Flux 2, and Anthropic Claude. FairStack 10x lower at volume.
License: CC BY 4.0. Cite as: ManiAI Research, 2026 Q2.
Creative lifespan by vertical: 2026 benchmarks
How long before ad creative fatigues across DTC, SaaS, restaurants, fitness, and real estate. DTC: 7-14 days. SaaS: 21-45 days.
License: CC BY 4.0. Cite as: ManiAI Research, 2026 Q2.
Platform CPM trends Q1-Q2 2026
Meta, TikTok, LinkedIn, Pinterest, Google Display CPM ranges with quarter-over-quarter trends. Meta stabilized. TikTok rising.
License: CC BY 4.0. Cite as: ManiAI Research, 2026 Q2.
Founder-voice ads vs corporate-voice ads
Does founder narration improve ad performance? 2.3x engagement on TikTok, 1.1x on Meta Feed. The "authenticity premium" is real but platform-dependent.
License: CC BY 4.0. Cite as: ManiAI Research, 2026 Q2.
The morning queue effect: daily creative habits
Analysis of generation patterns across 100+ mani users. Daily queue users produce 5x more creative and report 2x higher satisfaction vs batch users.
License: CC BY 4.0. Cite as: ManiAI Research, 2026 Q2.
Related: Benchmarks report · Articles · Pivots