Launch a campaign without missing anything

Paste your URL into mani. Review tone, audience, colors, products. Edit anything that is off.

Export from your design tool. Need both light-background and dark-background variants.

Check your website CSS or brand guidelines. Know the exact font names and weights.

Extract from your website or brand kit. Need primary, secondary, accent, and background colors.

Write 3 adjectives that describe how your brand sounds. Reference your best-performing content.

Write the first line that stops the scroll. Test different angles: pain, benefit, social proof, curiosity.

Expand each hook into a full ad. Keep under 125 characters for Meta feed, 2200 for captions.

Generate multiple visual angles: product-focused, lifestyle, UGC-style, text overlay, before/after.

TikTok and Reels need 9:16 video. Even a slideshow of product images with text overlay works.

Decide: what are you testing? Hook angle? Visual style? CTA wording? One variable per test.

Pick a consistent visual direction. All ads in the campaign should feel like the same brand.

"Shop now", "Learn more", "Get started free". Match the CTA to the campaign objective.

Each platform needs different aspect ratios. Generate all three from one brief.

Age, gender, interests, income, pain points. Be specific. "Women 25-45 in urban areas" is a start.

Upload your email list or customer data to the ad platform. This is your highest-intent audience.

Create a lookalike from your best customers. Start with 1% on Meta, expand to 3-5% as you scale.

Verify your Meta Pixel, TikTok Pixel, or Google Tag is firing on key pages (product, cart, checkout).

Exclude people who already bought. Exclude your team. Exclude irrelevant geos.

Meta CAPI, TikTok Events API, Google Enhanced Conversions. Server-side tracking is now required.

utm_source, utm_medium, utm_campaign, utm_content. Use a naming convention. Document it.

Last-click, first-click, data-driven. Pick one and stick with it for the campaign duration.

Triple Whale, Northbeam, Google Looker, or a simple spreadsheet. Know where you will check results.

Meta, TikTok, LinkedIn each have specific restrictions. Review before submitting. Rejection wastes days.

Health claims, financial projections, before/after images. Add required disclosures.

Every claim in your ad must be substantiated. "Best moisturizer" needs a source. "Our moisturizer" does not.

Run your ads through mani content safety. No prohibited categories, no trademark violations.

Show every ad to at least one other person. Fresh eyes catch what you miss.

At what CPA do you pause? At what spend? Write the number down before launch, not during panic.

Who checks performance at 2 hours, 6 hours, 12 hours, 24 hours? Assign names and times.

Calendar block for a full review after 7 days. Decide: scale, iterate, or kill.