Use Case

Win back churned customers with targeted creative.

Re-engagement ads, personalized email creative, return-offer campaigns. One brand scan, one segment, full win-back kit.

Try free. No credit card.

The win-back creative problem

Generic win-back emails

Your "we miss you" email looks the same as every other brand in their inbox. No personalization, no fresh creative, no reason to click. Open rates sit under 10%.

Stale retargeting creative

Churned customers keep seeing the same ads that failed to retain them in the first place. Running old creative against a lapsed audience is burning budget.

Personalization at scale

You know you should segment by purchase history, churn reason, and lifetime value. But producing unique creative for each segment is a full-time job nobody has.

Timing the re-engagement

Too soon feels desperate. Too late and they have forgotten you. The 30/60/90-day windows each need different messaging, and most teams only build one.

How mani does it

1

Scan your brand

Paste your URL. Mani extracts your colors, voice, and product catalog in 90 seconds.

2

Identify win-back audience

Tell mani the segment: 30-day lapsed, 90-day lapsed, one-time buyers, subscription cancelers. One sentence is enough.

3

Generate re-engagement ads

Mani produces retargeting ads with fresh creative, new product highlights, and personalized hooks for each segment.

4

Generate "we miss you" email creative

Subject lines, headers, and body copy that feel personal. Not the generic template every brand sends.

5

Generate return-offer ads

Incentive-driven creative: comeback discounts, loyalty rewards, free shipping offers. Designed to convert the lapsed buyer.

Sample win-back ads

Win-back retargeting ad
Re-engagement ad
We miss you ad
Comeback offer ad
Personalized win-back
Return incentive ad

FAQ

Should I use email or ads for win-back campaigns?

Both. Email catches the inbox, ads catch the feed. Mani generates creative for both channels in the same batch so your messaging stays consistent across touchpoints.

How does mani personalize for different segments?

Describe the segment in your brief (e.g., "90-day lapsed, bought skincare"). Mani tailors the hook, offer framing, and product highlights to match that audience.

What about timing the sequences?

Run separate briefs for your 30, 60, and 90-day windows. Each generates distinct creative with escalating urgency and different incentive tiers.

Does mani work with Klaviyo?

Yes. Export your email creative and drop it into Klaviyo flows. Mani generates the visual and copy assets. Your ESP handles the automation and triggers.

Related: Shopify brands · DTC · AI search playbook

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