2026-06-05 · 17:00 UTC

BFCM prep starts in May

DTC-specific preparation · 45 min + 15 min Q&A

What you'll learn

Why DTC brands that start BFCM creative production in May outperform brands that start in August by 40%+ (with the data behind it).
The 6-month BFCM calendar most operators do not follow — and the 4 critical milestones that gate every successful Q4.
How many ad variants you actually need for Black Friday alone (hint: it is not 10), broken down by channel.
The 3 creative angles that dominate the first 14 days of BFCM and the 2 that win the long-tail through New Year.
Budget framework: how to size BFCM spend relative to your monthly baseline without overspending into wasted impressions.
What to do this week, this month, and this quarter if you are still in pre-production.

Speaker

Manuel Zamora

mani founder

Manuel runs 10 brands across the Fair portfolio with end-to-end BFCM creative every year. He'll share the calendar template his portfolio uses plus the budget math behind each launch.

Register

Free to attend. Attendees get the BFCM calendar template and budget worksheet as a download after the session.

What attendees say

"I had been planning to start BFCM creative in August. Watching this in May saved my year." — R.B., Shopify store owner

"The budget framework alone is worth attending. I had been overspending by 30% in October every year." — K.P., DTC brand operator

Or save the date now and decide later

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