2026-05-22 · 17:00 UTC

Brand DNA from URL: how it actually works

Technical deep-dive · founder-led · 45 min + 15 min Q&A

What you'll learn

The 10 extractors that run in parallel when you paste a URL into mani (tone, audience, palette, products, keywords, testimonials, product images, visual style, plus the playwright-driven fallback).
How we handle anti-scraping (Cloudflare WAF bypass) on the small percentage of sites that block standard requests.
What the Brand DNA output actually looks like internally — JSON shape, confidence scores, refinement workflow.
Edge cases: content sites with no products, single-page apps, brands with minimal copy, brands behind login.
How Brand DNA feeds the ad generator — exactly where in the prompt your brand context lands and why that matters.
Live: I'll scan 3 brands you choose from the chat and walk through what comes back.

Speaker

Manuel Zamora

mani founder

Manuel built mani's Brand DNA scanner. Previously built FairCrawl (web-scraping infrastructure) and ran 10 brands across the Fair portfolio. He'll walk the actual extractor code live and answer technical questions about the architecture.

Register

Free to attend. We'll email the join link 24 hours before and the recording within 24 hours after.

What attendees say

"Manuel walked the actual code. I'd never seen a founder webinar that wasn't sales-y. This was an engineering session." — L.K., DTC founder

"The 15-minute Q&A was worth the whole session. He answered my specific question about anti-scraping in 90 seconds." — M.T., agency owner

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