What Brand DNA is, and why every ad starts there
Most AI tools start every job from zero. You explain who you are, who you sell to and how you sound, and next week you explain it again. Brand DNA is how Mani skips that step.
What it reads
Paste your website. In about three minutes Mani reads your public pages and learns:
- Your look: your colours and your fonts.
- Your voice: how you write, the words you use and the ones you avoid.
- Your customers: who they are, what they’re trying to do and what gets in their way.
Mani reads your site in a real browser, the way a visitor would, and changes nothing on it.
What it never does
Brand DNA only writes what your site supports. If your pages don’t say who your customers are, Mani won’t invent them. It tells you there wasn’t enough to read instead.
You can change any of it
Every line is editable. Rewrite a description, add your logo or remove a phrase you’d never use. The next ideas use the new version.
Where it shows up
Brand DNA sits under everything Mani makes:
- Burst Mode writes captions from it, in your customers’ words and your language.
- AI Studio uses your look for image ads and your products for UGC videos.
- Auto-posting writes post captions in your brand’s voice.
That’s why a Mani post sounds like you on day one, without a brief.
Try it on your own site from the Brand DNA page. It’s free on every plan.
Questions
No. Reading your brand comes with every plan. Each brand you add uses one of your plan's brand slots.
If there isn't enough to read, Mani tells you rather than filling the gaps with guesses.






