Brand DNA

Stop explaining
your brand to
every tool

Paste your website. In about 3 minutes Mani learns your look, your voice and your customers, and everything it makes starts from there.

  • Free on every plan
  • About 3 minutes
  • Edit anything it learns

Ember & Rye is a demo brand we use to show how Mani works.

What happens in
those 3 minutes

Mani reads your site the way a sharp new hire would on day one, then writes down everything it learned.

  1. emberandrye.com/coffee/subscriptions/our-roasteryReading

    1Reads your site

    It opens your home page, then up to 14 more pages: products, about, anything that says who you are.

    • Fraunces · headlines
    • Inter · body

    2Looks at your design

    It pulls your colours and fonts, and checks your logo on both light and dark backgrounds.

  2. SellsSmall-batch coffeeForHome brewersSoundsWarm, unhurriedAvoidshustle, cheap

    3Writes your profile

    What you sell, who buys it, how you sound, and the words you never use.

  3. Brand DNA ready

    First Burst deck4 of 9

    4Gets straight to work

    Your logo and fonts are saved with the profile, and your first Burst deck starts right away.

What’s inside your
Brand DNA

This is the profile Mani wrote for Ember & Rye, our demo coffee brand. You can edit every line of yours.

Profile

E&REmber & Ryeemberandrye.com

Small-batch coffee roasted every Tuesday and shipped by Friday, for people who make their first cup at home.

  • specialty coffee
  • roaster
  • subscriptions

What sets it apart

Roasted in small batches, never sitting in a warehouse

A roast date on every bag

Subscriptions you can pause in a click

Look

  • Roast brown#2B1B14 · text and logo
  • Ember orange#D9572B · buttons
  • Kraft#C89B6D · packaging
  • Oat milk#F4EADB · backgrounds

AaFrauncesHeadlines
AaInterBody text

Design tone

Warm, crafted and quiet, with lots of cream space (Arts and Crafts revival)

Voice

Warm, unhurried, never salesy. Talks like the person behind the counter.

Words it uses

  • small batch
  • roasted Tuesday
  • slow mornings

Words it avoids

  • hustle
  • cheap
  • grind culture

Customer moments

Burst writes every post from one of these

  • The 7 a.m. home brewerTriggerAnother flat cup from the supermarket bagWantsA café-quality first cup without the queue
  • The last-minute gift buyerTriggerA birthday on Saturday and no idea what to getWantsSomething thoughtful that arrives in time
  • The subscription doubterTriggerBurned before by a box they couldn’t cancelWantsFresh coffee on repeat, with an easy way out

People who buy

HHome baristaGGift giverOOffice coffee buyer

Everything Mani
makes starts here

Learn your brand once, and every feature already knows it. No briefs, no pasting your style guide into a prompt.

You stay in charge

  • Edit any line

    Change anything it wrote or add your own logo. The next ideas use the new version.

  • Nothing made up

    Mani writes only what your site supports. If there isn’t enough to read, it says so.

  • Your site stays as it is

    Mani reads your public pages in a real browser and changes nothing on your site.

  • Free on every plan

    Reading your brand is included in the free trial and on Solo, Growth and Agency.

Questions about
Brand DNA

  • What do I need?

    Just your website URL. Mani works from the public pages anyone can see.

  • How long does it take?

    Usually about three minutes. You can leave the page and the read keeps going.

  • Does it cost extra?

    No. Reading your brand comes with every plan. Each brand you add uses one of your plan’s brand slots.

  • Can I change what it wrote?

    Yes. Every line is editable, and you can add your own logo. The next ideas use the new version.

  • What if my site is small?

    If there isn’t enough to read, Mani tells you rather than filling the gaps with guesses.

Join the next-gen marketers

Your brand, learned
in 3 minutes

Read my brand