Hook and demo

Stop the scroll,
then show the
product

A reaction clip and a hook written for your audience, then your own demo. Upload it once and get new hooks in every deck.

  • Your real demo, never AI
  • Up to 60 seconds
  • A new hook every deck

Example posts made by Mani. Gratitude Plus, Roamy, TRYP and Gizmo are not affiliated with Mani.

Upload once, get new hooks for good

Your demo stays put. The hook in front of it changes with every deck.

  1. Upload your demo

    A screen recording or product clip, up to 60 seconds and 100 MB, as MP4 or WebM.

  2. Swipe new hooks

    Each deck pairs your demo with a fresh reaction clip and a hook written for your audience.

  3. Save it or post it

    Every keep lands in your library. Choose Save and publish to send it to Instagram, TikTok or YouTube.

One of four formats
in every deck

Hook and demo videos arrive with three other formats, split evenly unless you change it in Burst settings.Hook and demo videos arrive with three other formats, split evenly unless you change it.

  • Wall of text

    Words over a moving clip

  • Green screen

    A meme clip over a picture

  • No sound

    Slideshow

    4 to 8 pictures you swipe through

  • Hook and demo

    A hook, then your product demo

Some examples show real brands, which are not affiliated with Mani.

The hook earns the second look

The first seconds belong to a reaction and a hook line. Then your real product takes over, so viewers see exactly what they’d get.A reaction and a hook line come first, then your real product takes over. Landscape demos sit whole over a blurred copy, and the post stops at 60 seconds.

  • The caption shows only over the hook
  • Landscape demos sit whole over a blurred copy
  • One music track, with a level for each part
  • The whole post stops at 60 seconds
Your demo
product-demo.mp4Landscape · 0:24 · shown wholeLandscape · shown whole

Your demo

app-demo.mp40:09

Hook

Me after Gloss designed the seashell nails I could never describe to my nail tech 💅


Music

80%
30%

Fine-tune it
before you keep it

Swap in a newer demo, rewrite the hook or let Mani try again, and turn the music down while your product does the talking.

You decide what goes out

  • Nothing posts on its own

    A video only goes live when you keep it and choose Save and publish.

  • Your real product

    The demo is always your own upload. Mani never generates your product.

  • Sounds like you

    Captions come from your Brand DNA: your customers, your words and your language.

  • Skipping is free

    Skip as many as you like. Only the videos you keep count toward your plan.

Questions about
hook and demo

  • What do I need?

    A demo video of your app or product: up to 60 seconds and 100 MB, as MP4 or WebM. HEVC files won’t upload.

  • What if I haven’t uploaded a demo yet?

    Hook and demo videos wait until you do. Your deck fills up with the other three formats in the meantime.

  • Can I use a landscape video?

    Yes. Footage that isn’t vertical is shown whole, over a blurred copy of itself.

  • How long is each video?

    The hook plays once, then your demo. The whole post stops at 60 seconds.

  • Does it work for apps?

    It’s built for them. Screen-record your app once and every hook leads into the real thing.

Join the next-gen marketers

Your demo deserves
a better hook

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